Your website is a window onto the world – a window through which potential customers can look to find what they need. It almost seems as if everyone knows what a good website should look like, but actually designing one and getting the right mix of words and images is a lot harder than you think.
Images speak a thousand words, or so we’re told. But content is king too, and content is what people come to read. We all like images and they can catch your attention long before the words on a page do. But the two components of a website have to work together to have the desired effect on anyone who visits that site.
There is no dream equation or formula that unlocks a great web design. It’s not as simple as putting one image in place for every four hundred words you use. If only life could be that simple. This is why it’s best to get the experts in when it comes to designing a website that makes the most of each component. It’s the only way you can be sure of getting a website that is designed to do what you want it to do.
Furthermore the words and images need to be working together and not against each other. When you’ve got the skills of an experienced web designer working for you, you can be sure that the balance will be much easier to strike than if you were to tackle it on your own. You might have ideas for your website but actually getting them to work and making them real can be very difficult. Just how big should your logo be, for example? Do you have so many words for the home page that you’re tempted to squish them down to fit them all in?
Less can be more when it comes to web design. But you can only get the balance of words and images just right when you think of them as two halves of the whole. It’s the only way you’ll get the website you want.
